What does Fansy.ai do?
Fansy provides a protocol and AI-driven technology (including an sdk & SoC) allowing viewers to beam what they see on any TV and interact with live content and advertisements, enhancing viewer engagement and monetisation opportunities.
What is your mission as a company?
Our mission is to revolutionise TV viewing by enabling seamless, personalised, and interactive experiences, creating additional value for TV OEMS, broadcasters, content owners, advertisers, and viewers alike.
In the future, every TV and digital sign will be connected to viewers by “Fansy”; meaning everybody can grab the content he/she just saw with a simple gesture from phone or connected watch.
What sets you apart from the competition?
Fansy’s technology offers frictionless interactions with live TV broadcasts, ensuring precise content tracking, secure monetisation, and enriched viewer experiences without disrupting live viewing by anyone in the room.
What is the most exciting thing coming up for Fansy.ai?
We are developing an ecosystem of independent software providers that will be able to bring interactivity to TVs, streaming sticks, boxes and Smart TV apps.
Look for us at upcoming events in the TV broadcast ecosystem, notably the DTG Summit. Fansy looks to establish strategic partnerships, validate our technology with key industry players, and reinforce our position as the reference standard for interactive and monetised TV content.
What is the biggest issue you think we can address together through cross-industry collaboration?
We can jointly address the user experience and audience fragmentation driven by changing viewer habits; a key challenge for TV operators and manufacturers. By using Fansy.ai’s capabilities, we’ll convert viewer fragmentation into new advertising and e-commerce revenue opportunities.
What might people not know about your company?
While we bring value to the TV ecosystem through a new mode of interaction and advertising opportunity, perhaps people don’t fully grasp Fansy’s ability to capture granular, real-time signals of audience engagement. This includes precise content analysis, valuable data on user preferences as well as predictive analysis of campaign performance.
