Tell us briefly, what does NPAW do?
NPAW is the leading video intelligence company. Through customer insights, we enable streaming video platforms to make data-driven, holistic business decisions.
What is your mission as a company?
NPAW’s mission is to make every viewer experience count by helping streaming providers deliver flawless video quality, understand their audiences, and grow their business through data intelligence.
What sets you apart from the competition?
NPAW stands apart by offering the only end-to-end analytics platform that unifies QoE, QoS, user engagement, and business insights—turning streaming performance data into actionable intelligence that drives both technical excellence and revenue growth.
What is the most exciting thing coming up for NPAW?
Exciting product updates include: launching NPAW Suite AI: an AI-driven, re-vamped, more powerful all-in-one suite of analytics, engagement, delivery and monetization solutions, introducing NaLa: NPAW’s AI assistant for issue resolution, analysis and automation and innovating QoE Analytics: new, more powerful Video, App and Ads Quality of Experience (QoE) monitoring and optimization with groundbreaking features for the video streaming industry.
What is the biggest issue that we can address together through cross-industry collaboration?
An important issue that DTG members can address together is the fragmentation of streaming quality — by defining shared QoE standards, data frameworks, and interoperability guidelines to guarantee a consistent, high-quality viewer experience across all UK platforms and devices.
What might people not know about your company?
NPAW is the analytics partner for many of the world’s leading Broadcasters, Telcos and OTT Platforms including Paramount, Channel 5, Vodafone, Deutsche Telekom, AMC, Hulu & Pluto TV. NPAW sponsors the Gresini Racing MotoGP team, has a box at Barcelona’s football ground and rents a villa in Ibiza every summer where teams within the company can work and relax together!
