Tell us about your focus within the TV ecosystem?
Ateme is a global leader of video compression and delivery solutions, helping tier-one content providers, service providers and streaming platforms boost their viewership and subscriber numbers.
Leveraging an R&D task force that is unique in the video industry, Ateme’s solutions power sustainable TV services, improve end-users’ quality of experience, optimise the total cost of ownership of TV/VOD services, and generate new revenue streams based on personalisation and ad insertion. Beyond offering technological agility, Ateme partners with its customers, offering flexible business models that match their financial priorities.
What major shifts are currently shaping the television industry?
From Ateme’s perspective, the television industry is being reshaped by several major shifts. Distribution is rapidly moving from traditional broadcast infrastructures to IP and OTT streaming, enabling global reach and multi-device consumption. At the same time, cloud-native and software-based infrastructures are replacing dedicated hardware, bringing greater flexibility, scalability and efficiency for large-scale streaming.
AI is becoming a key enabler, helping automate workflows, improve accessibility, optimise streaming operations and generate content insights. Viewer behaviour is also evolving, with audiences expecting on-demand access, premium live experiences and personalised services across platforms. In parallel, monetisation models are diversifying through hybrid approaches combining subscription, advertising and FAST channels, while regulatory and data-sovereignty considerations increasingly influence how video services are deployed and operated.
What is the biggest challenge the industry needs to address over the next five years?
One of the biggest challenges the industry will face over the next five years is managing the growing complexity of the media supply chain while keeping services economically sustainable. As distribution shifts toward OTT and IP, operators must handle fragmented devices, multiple formats, and global delivery networks, all while meeting expectations for higher quality, lower latency, and seamless user experiences.
At a structural level, the industry also needs to rethink how content is produced, distributed and monetised in a fully digital environment. This means building more flexible, software-driven infrastructures and adopting greater automation, often powered by AI. The real challenge will be simplifying operations and controlling costs while continuing to innovate and deliver premium viewing experiences at global scale.
What opportunity excites you most right now in the evolution of television?
One of the most exciting opportunities in the evolution of television is the ability to reimagine live experiences through streaming and advanced video technologies. As OTT becomes a primary distribution platform, broadcasters and rights holders can deliver live sports, events and entertainment to global audiences with far greater flexibility and interactivity than traditional broadcast ever allowed.
There is enormous potential to combine AI, data and real-time video processing to create more engaging experiences such as personalised viewing, automated highlights, multilingual accessibility, and interactive features. At the same time, advances in next-generation video compression and cloud-based workflows make it possible to deliver higher quality content more efficiently.
Together, these innovations open the door to new services, new audiences and entirely new ways to experience television.
How is your organisation helping the industry navigate these changes?
Our technologies are designed to simplify increasingly complex media infrastructures while improving efficiency and scalability.
Through advanced video compression, software-based processing and cloud-ready architectures, Ateme enables operators to deliver high-quality streaming at lower cost and with greater operational agility. We are also integrating AI-driven capabilities to automate workflows, enhance observability and improve accessibility.
By combining innovation in encoding, streaming and monetisation technologies, Ateme supports customers in building more efficient, future-ready video platforms while delivering premium experiences to viewers worldwide.
What role do collaboration and industry coordination play in solving the challenges ahead?
Collaboration and industry coordination are essential to address the challenges ahead, as the television ecosystem involves many interconnected players—from broadcasters and operators to technology vendors, platforms and regulators. No single organisation can solve issues such as interoperability, evolving standards, or the transition to IP-based distribution alone.
Industry forums and working groups play a critical role in aligning stakeholders, sharing best practices and accelerating the adoption of common standards. This collaboration helps reduce fragmentation, simplify integration and ensure that innovation benefits the entire ecosystem.
By working together across the industry, companies can address structural challenges more effectively and create a more open, scalable and sustainable future for television.
What are you most looking forward to discussing at the DTG Summit?
At the DTG Summit, we’re particularly looking forward to discussing how the industry can navigate the transition toward IP and streaming-first infrastructures while maintaining efficiency, quality and sustainability. As the ecosystem becomes more complex, it is important to exchange perspectives on how broadcasters, platforms and technology partners can work together to simplify operations and accelerate innovation.
We’re also interested in the conversations around AI-driven workflows, evolving monetisation models and the future of live streaming, especially for premium content such as sports. Events like the DTG Summit are valuable because they bring together the entire ecosystem, creating an opportunity to share practical insights and collectively shape the next phase of television.
