The BBC has appointed Alix Pryde as the new Controller of BBC Distribution.
Alix, currently Chief Adviser to Caroline Thomson, Chief Operating Officer, replaces Richard Waghorn who has left the BBC to become Chief Technology Officer at SABC.
In her new role Alix will be responsible for leading the Distribution team, negotiating and managing contracts for broadcast distribution of the BBC’s TV and radio services in the UK, technical digital switchover, and advising the Executive on future broadcast distribution developments.
Alix has worked in broadcasting for over ten years and joined the BBC seven years ago, initially in BBC Radio & Music Strategy.
In 2003 she was promoted to Head of Strategy for BBC News and subsequently BBC Journalism. She then became Chief Adviser to Caroline Thomson in 2007.
Alix will take up her new position in March 2009.
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