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Apple unveils Apple TV Plus

There have been many whispers about Apple’s TV streaming service recently, and there was speculation about whether it would be unveiled at their special March event yesterday. As was anticipated by many, the tech giant’s new streaming service was unveiled – enter Apple TV Plus.

Apple TV Plus will be accessible via the Apple TV app and their dedicated set-top box. It will feature original content especially commissioned by Apple. Oprah Winfrey has already reserved a place on the service with upcoming projects from the Oprah Winfrey Network due to feature on the app. Hollywood directors J.J. Abrams and Steven Spielberg are also thought to be bringing new content to the service.

For the moment, there won’t be a back catalogue to flick through as Apple TV Plus will only hold original content and no licensed programming from other networks.

Users will potentially be able to access premium channels (such as HBO) depending on their level of subscription.

With regard to pricing, very little was shared about this and not much was said about availability either. However, Apple did say that we should expect to hear more details in autumn of this year. The new app will be made available in over 100 countries where it will be the only platform that viewers can watch original Apple content.

Apple TV will also be getting an update with the new Apple TV Channels. Using this feature, subscribers will be able to watch content from premium channels (including Starz and CBS All Access) inside the Apple TV app – for an extra charge.

Apple TV will be made available on the Mac later this year and on Samsung smart TVs. The app will also potentially be featured on Roku and Amazon’s Fire TV devices. No mention was made of Apple TV heading to either Android, Windows or desktop browsers.

It seems that Apple are on a service-orientated drive currently. In addition to Apple TV Plus, they launched other services during the event including Apple News (which features over 300 magazines) and Apple Card (Apple’s answer to the bank card).

We will be keeping an eye out to see how Apple TV Plus fares. However, with a lack of licensed programming (which Netflix and Amazon Prime Video both have), we will have to wait to see whether it will provide competition in the already heavily saturated SVoD landscape.

Written by DTG Team

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