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BBC Trust release provisional views on iPlayer syndication

12/01/11

The BBC Trust has provisionally concluded that on-demand BBC programmes should only be made available to TV platform operators through the BBC iPlayer, and should not be made available on a programme-by-programme basis.

The BBC iPlayer should be made available in standard formats that the majority of other TV operators can readily adopt, the Trust has concluded. ‘Bespoke’ versions of the iPlayer should be developed only in exceptional cases.

A consultation on the new syndication policy has now been launched as part of an ongoing Trust review. The BBC’s on-demand syndication policy determines how the BBC should make its on-demand, or ‘catch up’, content available for distribution on other platforms.

The Trust is seeking views on the following provisional conclusions in a four-week consultation:

BBC on-demand content should only be syndicated to other operators through the BBC iPlayer. This means that, for example, a satellite TV operator could not choose to take only certain BBC programmes or episodes of programmes to offer through its own on-demand service

The BBC should develop several standard versions of the iPlayer that can be used by other platform operators and providers, to enable them to offer BBC on-demand content on their platforms

Requests for ‘bespoke’ versions of the iPlayer for use by single platforms or devices should generally be refused, except in exceptional circumstances where the BBC’s costs for development and maintenance would also be fully reimbursed.

Written by DTG Team
 

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