BT Sport claims it is delivering another broadcasting first by making its biggest live matches available in 4K and high dynamic range (HDR) picture quality on some of the most popular smart TVs, games consoles and streaming devices.
BT Sport Ultimate launched earlier in 2019 to BT TV and EE pay monthly customers, enabling them to watch in HD with HDR on Android and Apple handsets/tablets.
From November 22nd, even more BT Sport customers will be able to subscribe to BT Sport Ultimate, from only £5 extra per month, including Sky customers who take BT Sport, and customers who subscribe to BT Sport’s app.
In addition, from the weekend of November 23rd/24th, BT Sport Ultimate subscribers will for the first time be able enjoy selected programming in 4K with HDR via the following large screen devices: Samsung smart TVs, Xbox One games consoles and Chromecast Ultra streaming devices.
Upcoming events on BT Sport Ultimate that are available in 4K with HDR include UEFA Champions League action featuring Tottenham Hotspur v Olympiacos (November 26th, 8pm) and Liverpool v Napoli (November 27th, 8pm).
BT Sport is the first broadcaster in Europe to offer live programming all year round in 4K with HDR. BT Sport will show up to 70 live events in HDR this season, including the UEFA Champions League, Premier League and more.
If an event is not being screened in HDR, BT Sport Ultimate subscribers will, from this weekend, be able to watch live action for the first time in 4K on Samsung smart TVs, Xbox One, Apple TV 4K and Chromecast Ultra.
“We’re providing the absolute best video and sound quality for sport fans, making BT Sport in 4K, HDR and Dolby Atmos available in more ways than ever this season.” commented Pete Oliver, managing director, marketing, of BT’s consumer division. “HDR transforms the sports viewing experience and with the expansion of BT Sport Ultimate, we’re providing more high quality broadcasts for our customers than any other broadcaster.”
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