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Cinemas to show World Cup final games in 3D

17/06/10

Selected UK cinemas are to show the last six games of this year’s World Cup live in 3D.

Cinema ad agency Digital Cinema Media (DCM) has signed a deal with content provider SuperVision Media to show the games on approximately 40 screens nationwide across the Odeon, Cineworld, Vue and Empire chains from 2 July.

Jeremy Playle, sales director at DCM, which represents 78% of 3D cinemas across the country, said: “With the continual rollout of digital screens, cinemagoers will be able to experience innovative events such as the World Cup in 3D.”

Playle added: “This presents a great opportunity for advertisers to engage with consumers and position their brand around something new and exciting.”

Ticket prices are yet to be confirmed but will be between £12 and £15.

Written by DTG Team
 

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