Basic DTH service subscribers are on their way to being matched by premium subscribers as 114 million DTH subscribers are expected to grow to 209 million by 2018, according to a report by research firm NSR.
The Global Direct-to-Home (DTH) Markets, 2nd Edition Report estimates the 13,875 channels carried on board DTH platforms today to grow to more than 21,000 in 2018 at a compounded annual growth rate of 4.6%. Altogether, subscription revenues are expected to grow from $65 billion in 2008 to over $100 billion by 2018 say NSR.
North America, Western Europe and East Asia dominate all channel, subscriber and revenue counts, and growth in these regions comes from premium services such as High Definition (HD) and Digital Video Recorders (DVRs). In Central & Eastern Europe, South Asia and South America DTH subscribers are the biggest drivers for growth.
Regarding the difference of this report from other DTH studies, Senior Analyst, Prashant Butani stated, “Television is an industry that everyone can talk about because we are all part of the audience. However, quantifying market trends is a different issue altogether, and this is where NSR’s 10 region, 100 operator, 2,800 data point forecast delivers the bottom line to those that want more detail. NSR’s report further segments these numbers into 4 product categories that allow companies serving this industry to go after their target market more effectively.”
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