Fewer people say they are getting their news from social media than a year ago, according to Ofcom’s annual news consumption report.
While TV remains the most popular way for people to follow the news – used by 75% of people – the proportion using social media to keep up with the latest stories has fallen from 49% in 2019 to 45% in 2020.
Compared to a year ago, people who use social media platforms for news also rate them less favourably on a range of measures including trust (down from 38% to 35%), impartiality (down from 37% to 34%) and accuracy (down from 39% to 36%). People who get their news from Facebook, Instagram and Twitter are also less inclined to share or retweet trending articles or videos than they were last year.
Our study, News consumption in the UK 2019/20, looks at how adults and older children (aged 12 to 15) in the UK consume news across television, radio, print, social media, podcasts, other internet sources and magazines. This report does not explore news consumption during the Covid-19 lockdown; research on this period is available on our website.
Other findings from the research:
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