In recent years, we’ve seen a huge shift toward video being distributed and accessed via the internet, and this will only accelerate as online providers commit billions of dollars to producing original content. With recent surveys and industry reports from organisations such as Ofcom showing more and more viewers are turning to the internet to watch video and TV shows, this trend seems to be unstoppable.
Netflix has undoubtedly paved the way and shown that consumers are willing to pay for video content. But pressure continues to mount on traditional providersnot only from the over-the-top (OTT) providers like Netflix, but also from the arrival of telcos. And there is a growing consensus that battles lie ahead as more companies turn their attention to video.
Telcos and OTT players both pose a threat to traditional TV providersthis includes established pay TV companies, who are coming under a significant amount of pressure as consumers cut back on spending. In the US, cord cutting is rife, while the main broadcasters seem to be happy to do deals with YouTube.
This report from CCgroup looks at the impact that new players such as OTTs and telcos are having on the traditional broadcast industry; how traditional players can differentiate in the new competitive landscape; and the important role technology providers play in supporting this process.
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