Google has confirmed plans to launch Google TV – a platform enabling consumers to watch TV and browse the internet at the same time.
Google TV is based on the Android platform and users can download applications from the Google Chrome web browser. The platform provides access to services from Netflix, Amazon Video On-Demand and YouTube. An integrated search has been introduced to help viewers instantly locate content across over-the-air and pay-TV channel listings, DVR, and the Internet.
In a statement Google said: “Google TV is a new experience for television that combines the TV that you already know with the freedom and power of the Internet. With Google Chrome built in, you can access all of your favorite websites and easily move between television and the web. This opens up your TV from a few hundred channels to millions of channels of entertainment across TV and the web.”
Google has partnered with Intel, Logitech and Sony to develop the platform. Sony is to launch the first TV lineup incorporating the Google TV platform in the U.S this Autumn. The first models include a standalone TV and set top box-type unit incorporating a Blu-ray Disc drive.
Logitech is introducing a Google TV box that integrates with any brand of HDTV and set-top box. The company also plans to introduce an HDTV camera and video chat for Google TV, along with apps to turn a smart phone into an advanced controller for Google TV.
The Intel Atom CE4100 processor will power both the Logitech and Sony devices.
Google said: “This is an incredibly exciting time ? for TV watchers, for developers and for the entire TV ecosystem. By giving people the power to experience what they love on TV and on the web on a single screen, Google TV turns the living room into a new platform for innovation. We’re excited about what’s coming.”
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