ITV Live, the new dual-screen initiative from ITV.com has attracted more than one million users in its first week.
Launching with the World Cup, ITV Live allows users to watch games on screen while interacting online. Users can select from a range of tools including event highlights, statistics, voting, polls and chat.
Across the first seven days of the competition ITV Live saw a peak of 204,000 unique users for the Holland v Denmark match and an average of 130,000 unique users across all ITV games.
The service saw 90,000 unique users for England v USA and 121,000 unique users for England v Algeria.
Ben McOwen Wilson, Director of Online and Interactive, ITV said: “We are thrilled that over a million football fans have enjoyed ITV Live so far and are very proud of being the only UK broadcaster offering this level of dual-screen experience for the FIFA World Cup 2010. ITV Live is a revolutionary proposition and as such we are refining the user experience daily as we learn more about how fans want to interact with this event.”
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