Apple CEO Steve Jobs yesterday unveiled its device bridging the worlds of broadband video and TV. Priced at $299, Apple TV is a set-top box connecting a PC or Mac to a TV screen, allowing programmes and movies downloaded to Apple’s iTunes to be viewed on television.
“Apple TV is like a DVD player for the 21st century?you connect it to your entertainment system just like a DVD player, but it plays digital content you get from the Internet rather than DVDs you get from a physical store,” said Jobs.
“Apple TV plays the same iTunes content that users enjoy on their computers and iPods, so now they can even watch part of a movie in their living room, and watch the rest later on their iPod.”
Apple TV has a 40GB hard drive to store up to 50 hours of video, 9,000 songs, 25,000 photos or a combination of each and is capable of delivering high-definition 720p output.
Jobs also unveiled the long-awaited Apple iPhone, which combines a mobile phone with a widescreen iPod and mobile internet device. Calls are made, and content is selected, using a touch-screen interface.
“iPhone is a revolutionary and magical product that is literally five years ahead of any other mobile phone,” boasted Jobs. Apple will launch the iPhone in June in the US with AT&T’s mobile division, Cingular, and in Europe later in 2007. A 4GB iPhone will sell for $499 while the 8GB model is priced at $599.
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