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Founded by the major players in the industry it supports, the Broadcasters’ Audience Research Board (BARB) is a not-for-profit limited company.

It is one of the UK’s Joint Industry Currencies.

BARB is responsible for delivering the UK’s television audience measurement currency. The Board commissions research companies Ipsos MORI, Kantar Media and RSMB to collect data that represents the viewing behaviour of the UK’s 27 million TV households. Each year, 7.5 billion GBP is invested in the production and distribution of programme and commercial content, which is guided and accounted for by BARB’s data.

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DTG Resources

The DTG has a wealth of resources available to its Members which includes reports, papers, infographics and presentations. We also have an extensive DTG Archive which covers broadcast industry developments over almost a quarter of a century. However some DTG publications are available by email on a complimentary basis.

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The DTG Bulletin

The DTG Bulletin is a weekly curation of industry news and events with informed comment from DTG industry experts and Members. It also includes details of Member Offers which entitle DTG Members to discounts. To register your interest in receiving the DTG Bulletin please click the button below.

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