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BARB

Founded by the major players in the industry it supports, the Broadcasters’ Audience Research Board (BARB) is a not-for-profit limited company.

It is one of the UK’s Joint Industry Currencies.

BARB is responsible for delivering the UK’s television audience measurement currency. The Board commissions research companies Ipsos MORI, Kantar Media and RSMB to collect data that represents the viewing behaviour of the UK’s 27 million TV households. Each year, 7.5 billion GBP is invested in the production and distribution of programme and commercial content, which is guided and accounted for by BARB’s data.

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