ITV, as an integrated producer broadcaster, creates, owns and distributes high-quality content on multiple platforms globally.
They operate the largest commercial family of channels in the UK and deliver their content through linear television broadcasting as well as on demand via the ITV Hub and across other platforms globally.
ITV broadcasts a wide variety of content on its family of free-to-air channels. ITV’s investment in programming is primarily funded by television advertising revenue. ITV has the largest share of the UK television advertising market, with a share of broadcast (SOB) of 47.6% in 2017. They sell all of their key demographics across 13 regional licences.
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