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Partner Profile: Simplestream
In this Bigger Picture Partner Profile, Simplestream explores how the shift to IP is entering a more complex phase, shaped by fragmentation, monetisation pressure and changing audience behaviour. With a focus on distribution, playback and ad-supported models, it highlights what’s needed to build sustainable streaming at scale.
What does your organisation do and where do you focus within the TV ecosystem?
Simplestream provides end-to-end OTT streaming solutions, helping broadcasters, rights holders, and content owners deliver live and on-demand video across connected devices. Our focus sits squarely in distribution, playback, and monetisation within the IP-delivered TV ecosystem.
What major shifts are currently shaping the television industry?
The shift from broadcast to IP is well on its way – but the real change is fragmentation of platforms, audiences, and monetisation models. At the same time, SVOD/ Ad-supported streaming, and increased use of AI in content discovery and operations are reshaping how content is delivered and consumed.
What is the biggest challenge over the next five years?
Sustainability of the streaming business model. The economics are under pressure rising delivery costs, increasing competition for attention – “noise” , and inconsistent ad revenues with low fill rates mean many services are not as viable as expected. The tech needs to keep up with content being consumed.
What opportunity excites you most right now?
The welcome return and growth of ad supported TV. There’s a real opportunity to unlock long-tail content libraries and reach underserved audiences with lower barriers to entry compared to traditional subscription models.
How is your organisation helping the industry navigate these changes?
Simplestream enables content owners to launch and scale streaming services quickly, with flexible monetisation options. We reduce complexity around delivery, distribution, and ad integration so partners can focus on content and understanding their audience.
What role do collaboration and industry coordination play?
It’s critical. Fragmentation won’t be solved by individual players standards, interoperability, and shared infrastructure require coordination across broadcasters, platforms, and technology providers to avoid inefficiencies and duplicated effort.
What are you most looking forward to discussing at the DTG Summit?
How the industry can move beyond experimentation into sustainable, scalable streaming models, particularly around monetisation, platform aggregation, and improving viewer experience in an increasingly fragmented environment.