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Partner Profile: Endava
In this Bigger Picture Partner Profile, Endava explores how AI is rapidly reshaping the television ecosystem from monetisation and workflows to audience experience and in-stream advertising. As opportunity and uncertainty collide, the focus shifts to practical deployment, upskilling, and collaboration… read more below.
What does your organisation do and where do you focus within the TV ecosystem?
Endava is a global technology consulting and digital services company that leads Telco, Media, Advertising, Gaming and Sports (TMAGS) businesses design, build, and run technology solutions to drive innovation, transformation and competitive advantage. Whether you’re addressing the changes in ad revenues due to Artificial Intelligence (AI) agents, optimising your media workflows, creating new small screen content or delivering better customer experience for your gaming business, Endava can lead your transformation.
What major shifts are currently shaping the television industry from your perspective?
The entire TMAGS landscape is being affected and transformed by AI. It is enabling monetisation and innovation like never seen before. The opportunities that Endava and AI offers to bold companies in terms of new revenue streams, better customer data, faster and more intelligent analytics… plus cost reductions. This makes the need for a credible and experienced partner vital.
What is the biggest challenge the industry needs to address over the next five years?
The opportunity to grow in this new AI paradigm is immense, however it can fill teams with anxiety and fear of job role changes. Embracing the changes and upskilling will help to improve team performance and enjoyment.
What opportunity excites you most right now in the evolution of television?
In stream advertising needs to get better, however it does offer a way to keep sports on free to air services. This societal and commercial shift will change a lives of people who don’t have access to Pay TV. This will have massive impact on our communities as a whole.
How is your organisation helping the industry navigate these changes?
AI is central to Endava’s approach to accelerating competitive advantage. Integrated within its data and engineering capabilities, AI is applied pragmatically to enhance decision-making, automate processes and unlock value from data. Applying practical AI to your media can move your AI pilots to production.
What role do collaboration and industry coordination play in solving the challenges ahead?
Bring media focused businesses and the broader industry together enables the sharing of ideas, smashes ideas and creates innovation that drives exciting new services. This is hugely valuable in how people consume their content.
What are you most looking forward to discussing at the DTG Summit?
We want to understand the current feeling and temperature in the market. As this exciting AI transformation occurs, what new opportunities will be created. Who will win?