Partner Profile: Red Bee Media

Describe your organisation and its core responsibilities

Red Bee Media is a global media services company providing end-to-end managed solutions that enable broadcasters, streaming services, sports organisations and content owners to deliver content to millions of viewers worldwide.

Operating from six global hubs, Red Bee offers services including managed playout, OTT and streaming delivery, content management, distribution, and accessibility. These services are underpinned by deep broadcast heritage combined with forward-looking, cloud-enabled innovation.

Our core responsibility is to ensure content is reliably created, prepared, enriched and delivered across broadcast, digital and streaming platforms. We support customers in launching new services, managing live events, enhancing audience experiences, and growing their media businesses with efficiency, resilience and scalability.

Tell us about your focus within the TV ecosystem?

Red Bee’s focus within the TV ecosystem is delivering managed media services across the full end-to-end broadcast and streaming value chain, with particular strength in cloud-native operations and large-scale service management. Key areas include:

• Cloud-based linear playout, including resilient AWS-native architectures, supporting multi-channel operations delivered 24/7/365.
• FAST and OTT enablement, with dynamic FAST channel creation (including rapid spin-up and pop-up channels) and workflows supporting schedule-driven and multi-platform outputs.
• Global IP distribution and transmission, supporting protocols such as SRT, HLS, DASH and RTMP, with regionalised routing by platform, territory and language.
• Content supply chain and media management, incorporating ingest, recording, QC, metadata-driven workflows, integrated MAM, and VOD publishing.
• End-to-end monitoring and service management, including observability, proactive alerting, compliance logging and SLA-backed incident response.
• Monetisation readiness, including SCTE signalling and compatibility with DAI, SSAI and CSAI across FAST and OTT environments.
• Accessibility and localisation, including live subtitling and captioning (AI-driven and hybrid human), translation, and multi-language/multi-track delivery for both linear and on-demand services.

What major shifts are currently shaping the television industry?

The television industry is being shaped by several significant shifts:

• Industry consolidation, with major broadcasters and studios grouping into increasingly large media conglomerates.
• The blurring of traditional and social media, particularly for younger audiences, whose content consumption habits are platform-agnostic and less clearly defined.
• Audience fragmentation alongside consolidation, creating a paradox of abundant choice at the consumer level and fewer, larger players at the corporate level.
• Increased regulatory focus, particularly in the UK, on online safety, accessibility and the responsibilities of streaming platforms.
• IP and IPTV transition, with the industry moving steadily toward IP-based delivery models and anticipating broader switchovers by the 2030s.

What is the biggest challenge the industry needs to address over the next five years?

One of the biggest challenges is navigating consolidation in a way that enables efficiency and scale without stifling innovation or diversity of voices.

Alongside this, the rapid advancement of AI presents both opportunity and risk. The industry must embrace AI’s ability to remove operational constraints and improve efficiency, while continuing to value and foreground the creativity, editorial judgment and ingenuity that only humans can provide.

How is your organisation helping the industry navigate these changes?

Red Bee supports broadcasters and streamers through an end-to-end managed services model that spans the entire delivery chain – from ingest and media management through playout, monitoring, distribution and accessibility.

This approach allows customers to modernise their operations, adopt cloud-native workflows, respond faster to market changes, and improve both reliability and speed-to-market, while maintaining high standards of compliance, accessibility and audience experience.

What are you most looking forward to discussing at the DTG Summit?

Accessibility, and how the industry can meaningfully embed it into the design and operation of modern broadcast and streaming services.

As regulatory attention on accessibility increases — particularly in the context of the UK Media Act — there is a growing need for practical, informed discussion about what good looks like in delivery, not just policy intent. We are especially interested in how accessibility requirements, including sign language provision, can be implemented in ways that are scalable, sustainable and aligned with real-world broadcast and streaming workflows.