As digital switchover gets underway in the Border region, on-screen messages about switchover will start appearing from today (6 November) on analogue TV channels in Exeter, Digital UK has announced.
In six months’ time (6 May 2009), Exeter will become the first city in the UK to start the switchover to digital television. Exeter is served by the Stockland Hill transmitter group which also serves parts of Devon, Somerset and Dorset.
Analogue viewers will see the intermittent message: “This TV gets its signal from the Stockland Hill transmitter group, and needs to be ready for digital switchover on 6th May. Questions? Call Digital UK on 0845 234 0388.”
Bill Taylor, South West Regional Manager for Digital UK said: “Research has shown that captions are a very effective way to tell viewers their television will definitely be affected by switchover, and when it will happen. Viewers in the West Country who see the messages know they have to get ready.
During 2009, more than 100 transmitters in the West Country will switch to fully digital signals, making Freeview available across the region for the first time.
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