About me

Matt Wilson is currently the Chief Architect at Channel 4 Television UK, having previously held various lead technical roles there. His team is responsible for the information technology strategy and architecture across the organisation, including the central business functions of Advertising Sales, Broadcast Management Systems, Data Analytics and the public facing online product All 4.

Matt was instrumental in delivering the technical data strategy, combining a centralised identity platform with data analytics, to enable a single view of the viewer.

More recently he has been key in building the pivotal technical strategies that enable Channel 4 to realise Dynamic Ad Insertion (DIA) over DTT.