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Playboy TV to deliver video on demand content

22/02/11

Playboy TV UK is to deliver video on demand content via Capablue’s connected TV platform to connected TVs in the UK.

Capablue’s customisable Connected platform will also enable Playboy TV UK to deliver a discovery interface, while allowing viewers to personalise the site based on their preferences and recommend content to others.

Playboy TV UK will be able to monetise their service through payments for pay per view (PPV) and subscription.

Dave Cooke, Head of Digital and New Media of Playboy TV International said: “We are keen to make our wide range of adult entertainment content available to viewers when and where they want to watch it. Through Connected, viewers will now be able to access Playboy TV online via their connected TVs. Capablue’s Connected has simply integrated with our existing VoD platform. It enables us to provide a bespoke service without having to build our own system, which can be a long and expensive process.”

Tom Cape, managing director of Capablue, said: “Connected has been designed as a single solution for broadcasters covering all TV platforms. We are delighted to be working with Playboy TV. Connected will enable the channel to provide a fast, immediate VoD service with the best in class, user-centric content discovery and delivery solutions.”

Written by DTG Team
 

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