The Press Association has signed a technology partnership with media discovery company Vizimo to create a new range of video on demand (VoD) discovery services for digital platforms.
A portfolio of products will aggregate Press Association TV listings with VoD listings and links to broadcasters’ catch up services.
In addition to helping users navigate to traditional broadcasters’ online offerings, the services will, in the future, be able to integrate VOD content from any digital content provider, according to Vizimo.
Tony Watson, managing director at the Press Association said: “By combining TV and VOD listings with an innovative recommendation engine, we are developing a range of products that will help users navigate the increasing complex world of online video content.
“The Press Association has always provided market-leading TV listings guidance for print and digital clients and the intelligent, contextual inclusion of VoD content marks a natural evolution.”
Simon Steward, Vizimo chief executive officer said: “As the VoD market matures, the focus is shifting away from the infrastructure needed to distribute huge content archives and towards discovery – the problem of connecting viewers to the right content – and our advanced technology has been specifically designed to address this discovery problem. We have an exciting roadmap of innovation to support the multi-platform, multi-device, on-demand world of TV that’s fast taking shape.”
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