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CCgroup eBook – How MediaTech companies can use integrated marketing…


Competition in the broadcast and media industry is at an all-time high. OTT players like Netflix and Amazon Prime Video are stealing the spotlight, spending billions of dollars on content to keep viewers engaged and loyal, while public service broadcasters are trying to innovate and bring new services to market to keep up with OTTs.

CCgroup worked with Digital TV Europe to survey over 100 marketing professionals in the broadcast and media industry in a bid to understand how they view integrated marketing communications, and how they implement and deploy marketing activity. The survey highlights several stark findings.


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For accessing the D-Book

1. Document. This document is the current published version (including any corrigenda) of the interoperability specification for UK digital terrestrial television (hereafter 'The D-Book'). This document is subject to change at any time. The D-Book is a living document and Corrigenda, updates and 'bug fixes' to the specification as well as participation in DTG working groups and engineering and market bulletins are available to DTG members only.

2. Copyright. No part of this publication may be reproduced, transmitted or distributed in any form (including photocopying or storing it in any medium by electronic means or otherwise) except as authorised by the written permission of the copyright owner

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