Personalisation can have a dramatic impact on content click-throughs and viewer engagement, according to the results of several proprietary analyses of TiVo’s pay-TV and content provider customers’ activity. In the studies, viewers spent more time clicking and watching when search results and recommendations were tailored by TiVo’s Personalized Content Discovery (PCD) platform. The platform provides the insights into behaviour that allowed our customers to optimise discovery even further.
For accessing the D-Book
1. Document. This document is the current published version (including any corrigenda) of the interoperability specification for UK digital terrestrial television (hereafter 'The D-Book'). This document is subject to change at any time. The D-Book is a living document and Corrigenda, updates and 'bug fixes' to the specification as well as participation in DTG working groups and engineering and market bulletins are available to DTG members only.
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