Become a Member
Publication

TiVo – Driving Viewer Engagement with Personalised Content Discovery

20/09/19

Personalisation can have a dramatic impact on content click-throughs and viewer engagement, according to the results of several proprietary analyses of TiVo’s pay-TV and content provider customers’ activity. In the studies, viewers spent more time clicking and watching when search results and recommendations were tailored by TiVo’s Personalized Content Discovery (PCD) platform. The platform provides the insights into behaviour that allowed our customers to optimise discovery even further.

 

Terms and Conditions

For accessing the D-Book

1. Document. This document is the current published version (including any corrigenda) of the interoperability specification for UK digital terrestrial television (hereafter 'The D-Book'). This document is subject to change at any time. The D-Book is a living document and Corrigenda, updates and 'bug fixes' to the specification as well as participation in DTG working groups and engineering and market bulletins are available to DTG members only.

2. Copyright. No part of this publication may be reproduced, transmitted or distributed in any form (including photocopying or storing it in any medium by electronic means or otherwise) except as authorised by the written permission of the copyright owner

Please note: This is a large document and will take a few seconds to download.

Contact us