Artificial intelligence is moving rapidly from experimentation to practical deployment across the television industry. Tools that were once used for relatively isolated tasks, such as transcription, metadata generation, editing assistance or recommendation, are now being applied across the entire media value chain. This includes content development and production workflows, archive management, distribution, discovery, monetisation and internal operational processes.
In March 2026, the Digital TV Group’s (DTG) Technology Strategy Group convened an industry workshop bringing together broadcasters, technology vendors, platform operators and device manufacturers to explore the practical implications of AI.
The purpose of the session was not simply to identify potential use cases, but to examine what the growing adoption of AI will mean for the industry as a whole, commercially, operationally and strategically.
This paper brings together the key themes emerging from those discussions. It highlights where AI is already being applied across the television value chain, the opportunities it may unlock, and the wider issues organisations may need to consider as adoption accelerates.
At its core, the discussion is no longer simply about whether AI will be adopted. The more important questions are where value will sit, how control points within the ecosystem may shift, and how organisations can deploy AI in a way that is both commercially viable and operationally sustainable.
Get the full report below.
