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Leah Kurta – i2 media research

22/04/20

Leah is Innovation Lead at i2 media research – the interdisciplinary team of experts in how humans and technology can work together – for the benefit of consumers and business. Leah uses psychological and design research methods to understand the user experience of new technologies and digital media. She provides insights and recommendations which inform commercial, communications and economic strategies for clients across the technology and media and culture industries.

For the TV industry Leah has helped to identify the risks and benefits of transformative technologies like personalisation and 5G for both the industry and consumer. This research aims to inform the optimisation of the users experience of digital TV and the development of sustainable business models for the industry.

Prior to joining i2 media research, Leah ran a charity and a social enterprise. She has 12 years’ experience of social entrepreneurship.

 

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