Working closely with media clients and colleagues in the sector, Martyn brings the latest trends and innovations to life. He helps makes sense of what is most relevant, what the impact might be and how the industry should respond.
Although his approach is cross-sector, he primarily focuses on digital media, working increasingly with disruptors around technologies such as blockchain and AI. He sees the potential of digital and technology innovation, particularly its impact on customer experiences, competitiveness and growth.
Before joining EY in 2012, Martyn was Director of Research & Information for Northern Europe at a global management consultancy.
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