Patrick Barwise (www.patrickbarwise.com) is emeritus professor of management and marketing at London Business School (LBS). He joined LBS in 1976 after an early career at IBM and has published widely on management, marketing and media. He is also former chairman of Which?, an experienced expert witness in international commercial, tax and competition cases, and an advisor and early investor in several online start-ups including Research Now, sold to e-Rewards in 2009. His latest book, co-authored with Peter York, is The War Against the BBC, published by Penguin in November 2020.
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