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Television device and content businesses no longer have a separate value chain. The new era of TV apps, sticks and mobile devices coupled with new services and platforms are changing the dynamics of the market. Funding prelaunch and ongoing developments across the chain has raised new investment and ROI debates with calls for new revenue-sharing models. This will disrupt the economics and viability of the horizontal market further, putting universality at risk.
What is the public, economic and business impact of disrupting the horizontal market model?
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