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UHD Alliance to sponsor the UHD Plugfest

The UHD Alliance (UHDA) will be sponsoring the UHD Plugfest taking place next week at our offices in London. We are pleased to have their support as the UHDA’s focuses are aligned with this year’s Plugfest.

The UHDA counts several of the world’s leading consumer electronics manufacturers, film and television studios, content distributors and technology companies amongst its members. Together, the UHDA works to give consumers the best 4K with UHD experience possible by ensuring that all the technologies behind it perform at a premium standard.

Recently, the UHDA have collaborated with mega-retailer Target and also multinational technology company Amazon to assist them in educating consumers on the four key pillars of UHD – 4K, HDR, Wide Colour Gamut and Immersive Audio.

If you are curious about what else the UHDA are working on, make sure you keep an eye out for our interview with UHDA President Mike Fidler. We will be sitting down with him to explore the UHDA’s current focus on interoperability.

In the meantime, if you would like to find out more about the Sponsor of the UHD Plugfest, please head to their website. You can also find out more about the Ultra HD Premium logo and also the Mobile HDR Premium logo which represents the UHDA’s efforts in our homes and with mobile technology respectively.

The UHD Plugfest is a collaboration between DTG, the German TV Platform and the UHD Forum. It will be taking place on Wednesday 26th June and Thursday 27th June 2019 at the DTG offices in London.

(Article written on 17th June 2019)

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