Virgin1 is to undertake a complete refresh of its brand including its logo and on- and off-air identity.
Creation of the new brand identity is being led by Virgin Media TV’s recently appointed Brand and Marketing Director Jeff Dodds and his team. Virgin1 has also appointed Red Bee Media to work with the channel on creative direction and execution.
To support the refresh, Virgin1 is set to reveal a new programme line up.
Jeff Dodds, Brand and Marketing Director, Virgin Media Television said: “This rebrand is the next step in the evolution of Virgin1’s brand personality. We have plans for a totally unique approach to creating an identity for the channel that will embody everything you would expect from the iconic Virgin brand.”
Andy Bryant, Director, Creative at Red Bee Media added: “We have been thrilled to get the chance both of working with such a strong brand as Virgin, and then helping to ensure that it was captured with suitable scale, innovation and mischievousness in the channel identity.”
The new look Virgin1 will be launched on 9th June.
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