Addressable TV | What are the realms of possibility?

About the speaker

Jane is Global Head of Media, Insights Division at Kantar. In this role, Jane is responsible for media effectiveness strategy, ensuring the evolution and delivery of solutions and expertise to address clients’ needs in a fast-changing world.

Prior to this, Jane led creative and media and creative digital units at Ogilvy, Mindshare and JWT before a spell in early-stage venture capital. She then moved client side to Digital UK, owned by the BBC and commercial broadcasters, who managed the UK’s successful switchover from analogue to digital TV. She led on marketing strategy, managed agencies, execution and audience support, and subsequently moved in to the role of Communications Director at Digital Radio UK, then UK MD for the fast-growing Media & Digital at Kantar Millward Brown. Jane is also a qualified architect and has two teenage boys.

About the speaker

Lara’s extensive experience in media includes brands like AOL, Disney, Telegraph and Auto Trader; in roles where data was instrumental in driving digital transformation initiatives. Currently, Lara is responsible for developing advertising data partnerships, products, and analytics to power advanced advertising at ITV.

In previous roles, Lara and her teams launched ad technology platforms, modernised programmatic businesses, built in-house media buying capabilities, and developed successful commercial data strategies. Their work was recognised with multiple industry awards. Lara is a regular speaker, panelist and judge at advertising technology and digital marketing events. She also enjoys mentoring young talent in her volunteer work with Bloom UK and STEM; and lends advisory support to the charity, Children of the Mekong.

About the speaker

As Amobee’s General Manager in EMEA, Maria Flores Portillo oversees the growth of Amobee’s offering across agencies and brand advertisers, as well as the expansion of Amobee TV across the region.

Maria joined Amobee in June 2019, bringing with her a wealth of adtech experience. She started her adtech career at Google, working with large media companies across Europe to expand their advertising business, and subsequently moved to Videoplaza, the leading video ad server in EMEA, to launch their Programmatic Division as VP of New Business. Maria also played a leading role during the acquisition of Videplaza by Ooyala as VP of Business Development, Channel Sales and Ad technology.

Most recently, Maria was instrumental in the launch of Persado in the UK, bringing artificial intelligence to brands to personalise creative. A self-described nerd at heart, Maria holds an MSc in Telecommunications Engineering from Universidad Publica de Navarra and University of Surrey.

About the speaker

Justin is Head of Broadcast & Entertainment for the UK & Ireland in Google’s Strategic Partnerships team. His current focus is enabling advanced video advertising in OTT and Connected TV, having worked on dynamic ad insertion for a number of sports broadcasters, ad insertion on linear TV (via HbbTV) and a number of other opportunities for VoD and Live IPTV monetisation across EMEA.

Justin has been with Google for nearly 14 years, including 2 years working on Google Video and YouTube. Prior to Google, he spent 5 years at the BBC (later Red Bee Media) working on operations for the BBCi interactive TV services.

For the last 8 years, Justin has also been a people manager and has been involved in a number of programmes to champion diversity and inclusion. He was recently featured in the Financial Times “Top 100 Influential BAME Tech Leaders in the UK” for 2019, for his work on driving inclusion in the tech sector and broadcast industry.