Distribution

As viewing habits shift towards accessing content anytime, anywhere, the industry is navigating a potential transition to IP-based and hybrid delivery systems. This group takes a holistic view of the evolving distribution landscape, addressing the challenges and opportunities of diversification while ensuring interoperability, end-to-end quality of experience and universal reach. Its work supports a seamless transition for all stakeholders as new standards, platforms and technologies continue to redefine how television is delivered.