VISTA aims to transform how fans experience live events, using 5G broadcast technology to deliver exciting new ways of engaging with the event straight to their mobile device
What is VISTA?
The VISTA project is a government-backed initiative designed to test and demonstrate the potential that 5G broadcast technology has to deliver new and exciting digital experiences for fans at live events. By demonstrating proof of concept, VISTA will highlight potential commercial opportunities that these could offer in the future.
VISTA (Video in Stadia Technical Architecture) uses 5G broadcast technology to deliver new and enhanced viewing experiences direct to fans mobile devices e.g., multi-angle views of the action; views from areas that cannot be seen or behind the scenes; and additional information about the event.
The technology overcomes the problem of a lack of bandwidth at live events by delivering the content from a single source to many users, rather than one to one, meaning that quality of service is maintained regardless of the number of users.
The project runs until the end of March 2022 and will culminate in a showcase of the new 5G broadcast technology at a live sporting event, where thousands of fans will be able to get closer to the action than ever before
5G presents a huge opportunity to enhance the stadium experience for sports fans with seamless access to multi-angle video, replays and stats. Project Vista is one of several high tech projects the government is funding to seize the full benefits of 5G for the UK, and I look forward to sharing the lessons learned with the UK’s wider live events sector
Matt WarmanDigital Infrastructure Minister, DCMS
Who is VISTA?
VISTA is a consortium of leading broadcast and telecom partners bringing together complementary skills, knowledge, and experience from across the mobile media ecosystem, from devices to networks, broadcast to content and venues
The efficient nature of 5G delivery and the low impact on data usage of broadcast technology will mean that it becomes viable to deliver more content, though more channels and to more devices. Leading to increased fan engagement with teams, an ‘all access’ opportunity for viewers, and increasing the appeal of sport across generations.
Alex BuchanStrategic Technologist - Spectrum & Security