From carbon reduction and sustainability to enhancing viewer experiences; from driving responsible, and secure, content delivery to hyper personalisation and addressable content, start-ups and scale-ups are addressing global industry issues with innovative offers, new models and products and a radical rethinking of the status quo.
That’s why we launched TV Transformers in 2019 – to search out the very best talent and innovation at start-up and scale-up level.
TV TRANSFORMERS 2021
The judges deliberated, the audience voted and the DTG’s TV Transformers Showcase found its 2021 winner – Viktrs!
From longlist, to shortlist, to live pitches it came down to eight finalists putting in their bids to become the next TV Transformer… but there could only be one winner and this year Viktrs pulled ahead of the other worthy entries to take the winning spot.
Viktrs allows fans to shop, interact and engage with music video content. It not only solves their curiosity at the point of interaction, but provides artists with the opportunity to create new revenue streams, partnership opportunities and to generate ethical insights – maximising the value of their views.
The judges were impressed by its potential impact on many industries and by Viktrs’ clear understanding of market and innovation in terms of their solution – plus the solid data that backs up what they are doing.