Tell us briefly, what does Gracenote do?

Gracenote is the global content solutions business unit of Nielsen providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote data and technology enables advanced content navigation and discovery capabilities helping individuals to easily connect to the TV shows, movies, music, podcasts and sports they love while delivering powerful content analytics making complex business decisions simpler.

What is your mission as a company?

Gracenote’s mission is to connect the world to the entertainment content they love. And in doing so, to power a better media future for all people.

What sets you apart from the competition?

The breadth, depth and quality of Gracenote’s offerings are our key differentiators. Our metadata covers more than 80 countries and territories around the world and is available in 35 different languages. In addition, we cover nearly 300 streaming catalogues worldwide and more than 1,500 FAST channels. Gracenote IDs are the de-facto industry standard content identifiers. And even as we grow in scale and reach, we remain committed to data richness and accuracy, delivery speed and customer service.

What is the most exciting thing coming up for Gracenote?

We have watched closely as Free Ad-Supported Streaming TV (FAST) has matured into a bona fide opportunity for our industry to engage viewers and monetise content in new ways. The evolution of FAST has made high-quality normalised metadata and connected content IDs more important than ever as facilitators of distribution on streaming platforms and drivers of program and channel visibility. To meet new industry needs, we recently launched the Gracenote FAST Program in Europe and beyond enabling participants of all sizes to benefit from our offerings. We are very excited to welcome a whole host of new customers and partners through this initiative.

What is the biggest issue you think we can address together through cross-industry collaboration?

Consumers today have more choice than ever in terms of entertainment content to watch and platforms and services to watch on. Arguably, there is a TV show or movie available to suit virtually any viewer’s taste or mood. But the over-abundance of choice has resulted in user experience challenges. We believe that through collaboration with the industry, we can help to improve the entertainment experience and ensure that our customers can connect their users to the content they’ll enjoy most. This has the ability to deliver deeper engagement, better satisfaction and increased monetisation – key business imperatives today.

What might people not know about your company?

While Gracenote is mostly known for its TV and movie metadata, we also curate, normalise and provide metadata on audio content including music, podcasts and digital radio and sports events including performance results, game statistics, facts and figures. As entertainment becomes increasingly interconnected and the lines between content types blur, Gracenote is uniquely able to serve as a one-stop-shop for content metadata and IDs that power outstanding user experiences and enable our customers to differentiate their offerings.

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Will Parsons

9 Nov 2023